White Paper: NORA: Retailers Beware! The Customer is Making the Rules

Today, the pace of change in the retail industry is unprecedented. Consumers are firmly in control with more options and information readily available to them than ever before. This is putting significant pressure on retailers to move quickly and continuously innovate with new products and services, reinvent business models and grow into new markets. Delivering a truly exceptional customer experience that is consistent and highly personalised across all channels and touchpoints has never been more important. To succeed, modern retailers must act boldly and be willing to compete on the customer experience they provide. Download this white paper to discover how to react to the new rules of customer engagement.