THE TRANSFORMATIONAL ROLE OF AI AND AUTOMATION IN THE BUSINESS WORLD

(Source:Analytics Insight)

The rapid advances of disruptive technologies such as artificial intelligence, automation, and others are transforming modern businesses. These technologies have paved ways for organizations to drive efficiency and become more productive. Most enterprises see AI and automation as a driving force of change that can lead to growth in their businesses. By leveraging them, companies, whether small, medium-sized or large, will maximize the return on investment of their marketing efforts. For instance, making use of an AI-powered chatbot that interacts directly with users can be a great entry point for business leaders to experience the power of AI.

Automation and AI have the potential to assist companies instill agility, responsiveness, and frugality, allowing them to better adapt to fast-changing situations, even in a harsh environment such as the onset of COVID-19. Automation can facilitate transformation within an organization by implementing strategic initiatives and workflows as per changing variables of business scenarios. Meanwhile, the use of machine learning enables business executives to glean voluminous information, synthesize information relentlessly and deploy it as per requirements.